For years, a steady anger grew within me as I watched one candy bar manufacturer or snack food company after another slowly decrease the size or quantity of their product, but the price remained the same or rose.
If you don’t believe me, look at a Cadbury Egg the next time you’re at the store — they are so small that I could take them like aspirin. Or a Snickers bar. When I was a kid, they cost 50 cents and seemed as large as diving boards. And don’t even get me started on bags of anything, especially chips. Sometimes I wonder if I’m buying a bag of snacks or pre-packaged oxygen.
But something happened recently that sent me over the edge. I noticed that family-sized bags of Combos went from 8.5 ounces to a slim 7 ounces, yet the price stayed exactly the same. That’s right, the fat cats over at Combos are ripping us off, America!
Now some of you might not be aware of what a Combo even is, even though the thought appalls me. Combos are those oven-baked, cylinder pretzel or cracker snacks with flavored filling injected in between. And I love them. I could probably live exclusively off of Combos for the rest of my life — but only if a private party funded the experiment. In all honesty, if Combos aren’t going to be in Heaven, then I am not sure I want to die.
Are times that tough over at Combos? Has the price for a pound of pretzel gone up these days? Did crackers and cheese become an endangered species? I mean, what gives?
I decided to call Combos headquarters in Clovis, Calif., the other day to get some answers. While I was on hold, I heard a recorded message that stated the following: “If you have a medical emergency, hang up the phone and call (908) 979-XXXX.” That’s an awfully strange message. I wonder how often people incur Combos-related accidents? Perhaps, this was the reason why I was receiving a smaller amount of Combos? And what tormented soul would ever call a snack food hot line over dialing 911 in the case of a snack food related injury?
I imagine Combos has that message playing for a reason. Some idiot out there probably stuck a Combo some place he shouldn’t have, so now they need that disclaimer. Boy, I sure would hate to be that guy.
I can see it now: A guy injures himself while trying to open a bag of Combos with a pair of scissors. “Honey,” he yells to his wife, “I’ve just cut off my thumb. Where in the heck did you put that Combos snack food emergency number again?”
“Don’t you think we should call 911 for something like this?” she replies.
After I called Combos headquarters a second time, I reached a representative named Tyrell. “Tyrell,” I asked him, “why am I paying the same price for a smaller quantity of your delicious, salty treats?”
Tyrell was taken aback at the question, and I don’t blame him. “Let me look up the manufacturing history,” he replied. “Please hold.” Three minutes later, Tyrell came back on the line (and for some reason seemed like he was out of breathe, but I didn’t ask why). “It was a marketing decision.”
Now there is a marketing strategy I can stand by: less quantity, same price. As a consumer, I find the philosophy doesn’t carry much weight.
So how can Combos get away with it? Unlike most snack foods, Combos does not have a generic off-brand. If you have orange gunk on your hands, the culprit could be from Cheetos or from cheese puffs. The rich eat Fritos, but the poor eat simple corn chips. For every two Doritos I find under a couch cushion, there is always at least one exotic-flavored tortilla chip. But a Combo is a Combo is a Combo.
If you ask me, the folks at Combos have the market covered. Not to mention they operate off the simple marketing philosophy that no American can resist: food injected inside of other food. We have a holiday especially devoted to it — Thanksgiving turkey and stuffing anyone? And sure, jelly-filled doughnuts built the market, but Combos reinvented the food-within-another-food snack genre.
So, I suppose I should give Combos the credit they deserve, even if it gives a whole new meaning to the phrase of having a light snack.
























